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Top 10 Trends in Business Development for Law Firms

  • January 16, 2014
  • 11:30 AM - 1:15 PM
  • K&L Gates, 1 Park Plaza, Twelfth Floor, Irvine, CA 92614


Registration is closed

At a time when the legal industry's growth projections are stagnant it is important to know what's working in the marketplace, what buyers of legal services are seeking and how to (truly) differentiate yourself and your firm from the competition. This presentation will provide new insights, real-time market feedback and market projections that will give you specific direction on how to authentically build relationships, professionally compete and ultimately win (and keep business).

Topics for this first program of the New Year will include:

  • Consistent marketplace buying trends for legal services
  • Common pitfalls/mistakes attorneys make in pursuit of business
  • Best practices for distinguishing yourself in a "pitch" meeting
  • Understanding the distinction between cooperative competition and competitive cooperation
  • Knowing how to reliably pursue and win new business
  • Knowing how to retain and expand business once you have it

As a result of attending, you will be equipped with tools and wisdom to be effective and efficient in your business development efforts and have a renewed energy for the disciplined business development planning and execution that is needed to take advantage of current marketplace opportunities.


Deborah Knupp, who founded the national consulting firm Akina Corporation in 2001, has worked globally with CEOs, managing partners and professionals (lawyers, accountants, wealth advisors, etc.) as a coach and business executive for close to 25 years. She has helped these leaders align their people and business objectives to create cultures based on the principles of accountability, integrity and authentic relationships. Deborah is a highly sought after international speaker in business development, relationship building, culture, and leadership having been a superior rated speaker for organizations that include the American Bar Association, The Coalitions for Women’s Initiatives in Law Firms and various law schools around the country.

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