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  • Creating Thought Leaders: Influence GCs and Get Hired with Strategic Thought Leadership

Creating Thought Leaders: Influence GCs and Get Hired with Strategic Thought Leadership

  • March 20, 2013
  • 12:00 PM - 1:30 PM (PDT)
  • Stradling Yocca Carlson & Rauth, 660 Newport Center Drive Suite 1600, Newport Beach, CA 92660

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A recent survey of over 200 General Counsels of leading companies asked the question, “What are the most influential factors underlying your hiring decisions of outside counsel?” The results are fascinating and make an incredibly strong case for the value of “Strategic Thought Leadership.”


In this presentation, John Hellerman, of Hellerman Baretz Communications, will discuss how law firms across the U.S. and the globe are increasingly developing highly targeted, strategic SMARTLeadership (shareable, measurable, and relevant thought leadership) campaigns to influence hiring decisions. He will analyze recent surveys' findings and share best practices for creating sharable, measurable, and relevant thought leadership. Additionally, John will present case studies that showcase successful results.

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