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January Program (San Diego)

  • January 24, 2017
  • 11:30 AM - 1:15 PM
  • 101 W. Broadway, 8th Floor, San Diego, CA 92101


Registration is closed

Measuring So You Can
Better Manage


As stewards of marketing and business development resources, legal marketers can build trust and rapport within their firms and obtain buy-in for key initiatives by managing expectations and measuring results.

Join us for this engaging presentation to hear from Jonathan Fitzgarrald of Equinox Strategy Partners as he provides real-life examples and best practices surrounding: 

  • Key metrics for justifying your existence at your firm
  • Formats and frequency for reporting results
  • Determining which attorneys should see what metrics
  • How to better leverage peer (e.g. finance) relationships
  • Available technologies for tracking and reporting metrics


Jonathan Fitzgarrald, Managing Partner, Equinox Strategy Partners


Registration/Networking: 11:30 a.m.

Lunch/Program: 12:00 p.m. - 1:15 p.m.

Cancellation Policy: Refunds are granted for those who cancel 48 hours in advance of an event. No-shows who have not already paid, but registered to attend and do not cancel in accordance with the cancellation policy will be invoiced for the full registration fee. Please contact a member of the LMA SoCal Steering Committee with any questions.

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