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August Program (Orange County)

  • August 09, 2016
  • 11:30 AM - 1:15 PM
  • K&L Gates, 1 Park Plaza, 12th Floor, Irvine, CA 92614


Registration is closed

Getting Specific To Add Value:
How You Can Dig Deeper To Become A Trusted Advisor


We all want to become our lawyer’s confidant, their “go-to” resource for counsel on growing their practice. Join us to hear industry leader Adam Severson as he takes us through moving from macro to micro point of view, and how it can impact your marketing and business development strategies and results.  Learn how this approach can uncover unique opportunities for your lawyers and facilitate more robust client-specific conversations.


Adam Severson, Immediate Past President of the LMA International Board of Directors and CMO of Baker Donelson

Adam Severson is the Chief Marketing and Business Development Officer at Baker Donelson, a 700 lawyer firm predominantly in the Southeastern United States. He is responsible for the strategic direction and execution of the Firm's business development and marketing initiatives.  Adam is the Immediate Past President of the Legal Marketing Association.  He has lead two teams at two different firms that were recognized as the #1 marketing and business development departments in the country and was named "CMO of the Year" by the Nashville Business Journal.

Orange County Date

Tuesday, August 9, 2016


Registration/Networking: 11:30 a.m.

Lunch/Program: 12:00 p.m. - 1:15 p.m.


K&L Gates, 1 Park Plaza, 12th Floor, Irvine, CA 92614


Early-bird pricing available through Friday, August 5, 2016:

  • LMA Member: $30
  • Non-Member: $50
  • LMA Affiliate Member (ALA, OCBA, SDCBA): $30

Regular pricing begins August 6:

  • LMA Member: $40
  • Non-Member: $60
  • LMA Affiliate Member (ALA, OCBA, SDCBA): $40

Cancellation Policy: Refunds are granted for those who cancel 48 hours in advance of an event. No-shows who have not already paid, but registered to attend and do not cancel in accordance with the cancellation policy will be invoiced for the full registration fee. Please contact a member of the Board with any questions.

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