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Deconstructing a Law Firm Brand (San Diego)

  • March 09, 2016
  • 11:30 AM - 1:15 PM
  • 101 W. Broadway | 8th Floor, Suite 800 | San Diego, CA 92101

Registration


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Deconstructing a Law Firm Brand


Program

In our March program, Erika will walk attendees through case studies of how a small, medium and large law firm created, built and sustained their brand.  The discussion will focus on the elements of the brand, how the firm uses their brand consistently across channels, and how creative is leveraged to get the most bang for the buck.  Non-visual elements such as copy and tone will also be discussed.   


Attendees will take-away:

  • The elements of a brand including those that are often overlooked
  • The process to effectively create a brand and build consensus
  • How to sustain the brand over time
  • Branding strategies for all budget levels

Speaker

Erika Ritzer, Principal of Greenfield/Belser, brings over 25 years’ experience in marketing law, accounting and consulting firms.

San Diego Date

Wednesday, March 9, 2016

Time

Registration/Networking: 11:30 a.m.

Lunch/Program: 12:00 p.m. - 1:15 p.m.

Location

101 W. Broadway
8th Floor, Suite 800
San Diego, CA 92101
Parking will be validated

Cost

Early-bird pricing available through Monday, March 7, 2016:

  • LMA Member: $30
  • Non-Member: $50
  • LMA Affiliate Member (ALA, OCBA, SDCBA): $30

Regular pricing begins March 8:

  • LMA Member: $40
  • Non-Member: $60
  • LMA Affiliate Member (ALA, OCBA, SDCBA): $40

Cancellation Policy: Refunds are granted for those who cancel 48 hours in advance of an event. No-shows who have not already paid, but registered to attend and do not cancel in accordance with the cancellation policy will be invoiced for the full registration fee. Please contact a member of the Board with any questions.


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