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Deconstructing a Law Firm Brand (Orange County)

  • March 10, 2016
  • 11:30 AM - 1:15 PM
  • K&L Gates | 1 Park Plaza, 12th Floor | Irvine, CA 92614

Registration


Registration is closed
 

Deconstructing a Law Firm Brand


Program

In our March program, Erika will walk attendees through case studies of how a small, medium and large law firm created, built and sustained their brand.  The discussion will focus on the elements of the brand, how the firm uses their brand consistently across channels, and how creative is leveraged to get the most bang for the buck.  Non-visual elements such as copy and tone will also be discussed.   


Attendees will take-away:

  • The elements of a brand including those that are often overlooked
  • The process to effectively create a brand and build consensus
  • How to sustain the brand over time
  • Branding strategies for all budget levels

Speaker

Erika Ritzer, Principal of Greenfield/Belser, brings over 25 years’ experience in marketing law, accounting and consulting firms.

Orange County Date

Thursday, March 10, 2016

Time

Registration/Networking: 11:30 a.m.

Lunch/Program: 12:00 p.m. - 1:15 p.m.

Location

K&L Gates
1 Park Plaza, 12th Floor
Irvine, CA 92614

Cost

Early-bird pricing available through Monday, March 7, 2016:

  • LMA Member: $30
  • Non-Member: $50
  • LMA Affiliate Member (ALA, OCBA, SDCBA): $30

Regular pricing begins March 8:

  • LMA Member: $40
  • Non-Member: $60
  • LMA Affiliate Member (ALA, OCBA, SDCBA): $40

Cancellation Policy: Refunds are granted for those who cancel 48 hours in advance of an event. No-shows who have not already paid, but registered to attend and do not cancel in accordance with the cancellation policy will be invoiced for the full registration fee. Please contact a member of the Board with any questions.


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