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How to Motivate Lawyers to Make Rain (San Diego)

  • July 10, 2015
  • 11:30 AM - 1:15 PM
  • Latham & Watkins | 12670 High Bluff Drive | San Diego, CA 92130


Registration is closed
LMA SoCal July Program
How to Motivate Lawyers to Make Rain
When it comes to successful marketing and business development activities, many lawyers are unsure of the steps to take or dissatisfied with the steps they are currently taking. As a result, they become unmotivated and never realize their business development potential. Attend this program to get a clear understanding of how to motivate and inspire participation in business development efforts.
The program answers the following questions:
  • Why are lawyers frustrated by their efforts or reluctant to market?
  • Which techniques are most effective in shifting lawyers' attitudes and behaviors?
  • How can law firms groom the potential rainmakers at their firms?
  • What specific strategies produce the best results with minimal effort?



David Ackert, The Ackert Advisory

David Ackert, M.A., is the President of The Ackert Advisory, and mentor to high-achieving professionals in the legal, corporate, finance, and accounting sectors. David has advised hundreds of lawyers, CEOs and professional-services executives on overcoming business development and marketing challenges. Read more ยป

San Diego Date

Friday, July 10, 2015


Networking and Registration: 11:30 a.m.
Lunch/Program: 12:00 p.m. - 1:15 p.m.


Latham & Watkins
12670 High Bluff Drive
San Diego, CA 92130


Early-bird pricing available through Monday, July 6, 2015:
  • LMA Member: $30
  • Affiliate Member (OCBA, ABA, ALA): $30
  • Non-Member: $50 
Prices increase $10 on July 7.

Cancellation Policy: Refunds are granted for those who cancel 48 hours in advance of an event. No-shows who have not already paid, but registered to attend and do not cancel in accordance with the cancellation policy will be invoiced for the full registration fee. Please contact a member of the Board with any questions.


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